© 2019 Goodtimer dba Plus Up, LLC. all rights reserved

About Positive Parenting

Decades of research* by behavioral psychologist and parenting experts has proven that children learn best when they understand expectations, can keep them in mind and receive consistent positive reinforcement when they make good choices.  Furthermore, when we respond negatively to undesired behaviors by yelling or punishing, our children are more likely to continue to do the things we don’t want them to do.  In other words, kids are more likely to repeat the behaviors that we give attention to.

*American Psychology Association

*American Academy of Pediatrics


”You can’t teach children to behave better by making them feel worse. When children feel better, they behave better.”

Developed by Experts

Goodtimer was developed in collaboration with positive parenting experts including Jackie Insinger, a motivation and communication expert and a nationally acclaimed family dynamics coach.  Learn more about Jackie by visiting her website.


Why Goodtimer works


Keep it positive

Leading research shows, the most effective way to encourage our children to continue to make good choices is to give attention and positive reinforcement to good behavior when it occurs.   


When children receive positive reinforcement for good behavior, it improves their self-esteem providing motivation to continue to make good choices.  In contrast, when we respond to negative behaviors by yelling at our kids or punishing them, the opposite occurs.  When punished, children lose confidence because they often feel that the negative reinforcement is directed at them, not  just the behavior. 


Unlike punishing bad behavior with timeouts, Goodtimer places the focuses on your child's positive behavior, encouraging them to continue to make good choices throughout the day.

Be mindful

Research shows that in order for children to form new habits they need to clearly understand expectations and keep them in mind throughout the day. Kids are expected to follow a lot of rules and it’s often difficult for them to remember everything that is expected of them. Therefore, kids thrive in environments with structure, consistency and clearly defined expectations.


Goodtimer is the first product of its kind that provides a consistent and stimulating reminder for kids to stay on task and meet expectations.  The Goodtimer Children’s book allows the family to create the “house rules” that are consistent with their individual values and Goodtimer provides positive reinforcement to remind children to continue to make choices throughout the day.

Meaningful recognition

Research shows that the most effective way to reinforce good behavior is to recognize the behavior when it occurs with a meaningful incentive.  Research also shows that the misuse of “rewards” often results in children who feel entitled to receive a reward for every good deed. 



Goodtimer is the first universal positive reinforcement tool encouraging children to make good choices through the day.  Over time, children earn Goodtimer tokens for consistent good behavior rather than as a reward for a discrete behavior.  The Goodtimer children’s book allows the family to establish an incentive system that is consistent with their individual values allowing the children to exchange tokens for things that they’re really excited about and that you approve of.

With consistent positive reinforcement and meaningful incentives, Goodtimer provides a framework for success that has been proven to encourage children to form good habits that last.

Goodtimer vs. chore charts

Traditional chore charts and chore chart apps have been used for years to define expectations, and positively reinforce children for good behavior.  However, chore charts aren’t interactive, engaging or portable and chore chart apps require that your child have access to your smart phone or tablet. Chore charts also don’t provide interactive, real-time feedback when you are trying to address behavior issues in the moment. 

Goodtimer is different because it belongs to your child and they are responsible for their performance. As your child interacts with their Goodtimer, their motivation increases because they clearly understand how their behavior reflects  their performance.


Frequently asked questions


I've read rewarding children for good behavior can cause problems. Is that what Goodtimer does?

Some research indicates that although positive reinforcement is generally a recommended practice for encouraging desired behaviors, the overuse and/or misuse of rewards can result in children who exhibit a sense of entitlement or a "what's in it for me attitude".   Specifically, if children are rewarded for each  behavior, they begin to expect a reward for every good deed they do.  Goodtimer was carefully developed to address this phenomenon by incorporating a positive reinforcement approach that does not directly reward specific behaviors.  Instead, Goodtimer tokens are earned when children consistently demonstrate those desired behaviors established by the family over an extended period of time (for example a 24-hour period).  In this way, with direction from parents, children are encouraged to make good choices without constantly receiving a reward for these desired behaviors.  More over, Plus Up recommends that families establish an incentive system such that the child can exchange their Goodtimer tokens for normally expected privileges; not extravagant prizes.  In this way, children learn to make good choices because its fun and the right thing to do, not so they'll get a reward.

Using Goodtimer, parents can reset the reward dynamic in a way that addresses the entitlement issues that often result from traditional reward systems.  Furthermore,  Goodtimer's technologies engage with multiple senses and provide continuous positive reinforcement that further encourages desired behavior in a way that is engaging for children and effective for parents.

Do you offer a customer satisfaction guarantee?

Plus Up is committed to helping families and we stand behind our products and support them with a trained staff of parenting professionals.  However, If you are not 100% satisfied with your Goodtimer experience within 30 days, feel free to send it back for a full refund.

Do I need a Goodtimer for each child in my family?

Goodtimer is designed to track the performance for a single child.  A critical element of the Goodtimer experience is that your child takes responsibility for their behavior and therefore their performance is tracked by their individual Goodtimer.  After opening Goodtimer, they will personalize it and it will track their performance over time helping them to progress as they reach new Goodtime milestones. New lights, sounds and features will be unlocked as they progress and the device will also track the number of Goodtime tokens they have earned.  We understand, that some families may not be able to afford to purchase multiple Goodtimers at the same time, therefore we provide significant discounts for multiple-unit purchases.

Contact Us

PO Box 697, Crownsville, MD 21032